Pipelines
Buyer & seller pipelines
Stages that match how deals really move — new lead, qualified, appointment, active, offer, closed — with automatic moves based on what the lead does.
GoHighLevel · Follow Up Boss · n8n
A real estate CRM that follows up for you.
Most agents pay for a CRM and use 10% of it. I set up and automate GoHighLevel and Follow Up Boss for Canadian agents and teams, so every lead is answered, routed, nurtured and tracked — without you living inside the software.
<5s
first reply to every new lead
2
CRMs in sync: GoHighLevel + Follow Up Boss
24/7
automated SMS & email follow-up
0
leads lost between ads, website and CRM
01 / What I build
Everything a real estate CRM should do — automated.
Speed to lead
Instant response
New leads from ads, your website, Centris inquiries or portals get a personalized SMS in under 5 seconds and a booking link.
Nurture
Long-term follow-up
Multi-week SMS and email sequences for leads who aren’t ready yet, with market updates that keep you top of mind.
Routing
Team lead distribution
Round-robin or rules-based assignment by area, language or price range, with alerts when a lead isn’t contacted in time.
AI
AI chat & booking
An AI assistant that answers questions, qualifies leads and books appointments directly in your calendar.
Reporting
Live dashboard
Leads, cost per lead, appointments and deals by source and by agent — so you know what is working.
02 / GoHighLevel for real estate
GoHighLevel, set up for real estate — not for agencies.
GoHighLevel is powerful, but it was built for marketing agencies, not for realtors. Out of the box it is a blank canvas. I turn it into a real estate machine: buyer and seller pipelines, home-valuation and listing funnels, SMS and email workflows, calendars for showings and listing appointments, review requests after closing, and an AI assistant that talks to your leads.
Everything is configured for the Canadian market — bilingual French and English templates for Québec, and consent-based messaging that respects CASL.
03 / Follow Up Boss automation
Follow Up Boss, connected to everything.
Follow Up Boss is one of the best CRMs for real estate teams — when leads arrive in it cleanly. I connect it to your ads, landing pages, website and other tools using its API, webhooks and n8n workflows, so every lead arrives with its source and tags, goes to the right agent and starts the right action plan automatically.
For teams that also use GoHighLevel, I keep both in sync: marketing and conversations in GoHighLevel, team pipeline and accountability in Follow Up Boss. It is the exact setup behind L’équipe Homère, the #1 team on eXp Realty Québec.
04 / Process
How the setup works.
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01
Strategy call (free)
We review your lead sources, current CRM, team structure and goals, and decide what the system needs to do.
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02
Build & migration
Pipelines, automations, AI assistant and integrations are built; your existing contacts are imported, cleaned and tagged.
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03
Launch & training
The system goes live and you get a short walkthrough — what happens automatically and what needs your attention.
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04
Optimization
Follow-up messages, timing and routing are adjusted based on real replies and booked appointments.
05 / FAQ
Real estate CRM questions.
Which CRM is best for real estate agents in Canada?+
It depends on how you work. GoHighLevel is the most flexible for marketing, SMS, funnels and AI. Follow Up Boss is excellent for lead routing and team accountability. Many teams use both together. I compare the main options in Follow Up Boss vs kvCORE vs Lofty.
Can you set up GoHighLevel for my real estate business?+
Yes. I build the full GoHighLevel setup for real estate: pipelines for buyers and sellers, lead capture forms and funnels, SMS and email follow-up, calendars and booking, AI chat, reviews and reporting.
Can you automate Follow Up Boss?+
Yes. I connect Follow Up Boss to your lead sources, ads, website and other tools through its API and n8n, so leads arrive tagged, assigned to the right agent and enrolled in the right action plan automatically.
Can GoHighLevel and Follow Up Boss work together?+
Yes — that is the setup used by L’équipe Homère, the #1 team on eXp Realty Québec. GoHighLevel handles marketing and conversations, Follow Up Boss handles the team pipeline, and n8n keeps them in sync.
Will I lose my existing contacts?+
No. Your existing database is imported, cleaned and tagged — and it becomes the first target of a reactivation campaign.
How much does a real estate CRM setup cost?+
Systems start at $500 CAD, depending on the CRM, the number of pipelines and automations, and the integrations you need. CRM subscription fees are paid directly to the software provider.
Keep reading
Let's build it
Your next deal
starts with a call.
In 30 minutes we map your market, your lead sources and your follow-up — and you leave with a plan, whether we work together or not.