Sellers
Free home valuation
Homeowners ask what their property is worth. The most direct path to a listing appointment.
Facebook & Instagram ads · Real estate
Facebook ads for real estate agents that bring exclusive leads.
Not boosted posts. Real lead campaigns for sellers and buyers in your area, run in your own ad account, tracked properly, and connected to an AI assistant that answers every lead in under 5 seconds.
$1.82
per form lead on a recent Meta campaign
83
leads from that single campaign
<5s
until every lead gets a reply
100%
your ad account, your leads
The problem
Why most agents waste money on Facebook ads.
Most agents boost a listing post, get a few likes, and decide Facebook doesn’t work. Others get leads, but nobody calls them back for hours, so the leads go cold and the ads look expensive.
Ads only work as part of a system: the right offer for one type of client, a page or lead form built for that offer, tracking that tells Meta who converts, and an instant reply the moment the form is submitted.
Campaigns
Campaigns I build for real estate.
Each campaign speaks to one intention, which keeps the cost per lead low and the quality high.
Buyers
New listings & first-time buyers
Buyers searching a specific area get matched to listings and booked for showings.
Luxury
High-ticket properties
Premium condos and homes, with budget and financing qualification before the call.
Owners
Refinancing to buy
Homeowners who could use their equity to buy their next property.
Rentals
Rental prospects
For agents and investors handling rentals: capture, qualify and schedule visits.
Retarget
Retargeting & your database
Website visitors, video viewers and past contacts brought back with the right message.
The setup
How a campaign goes from idea to booked appointments.
-
01
Offer & audience
We pick the offer (valuation, listings, first home…) and the farming area. Real estate ads follow Meta’s housing ad rules, so the targeting is built to work within them.
Strategy call · Farming area
-
02
Funnel & lead form
A landing page or instant form built for that one offer, in French, English or both, with the questions that qualify the lead.
Landing page · Instant form · FR / EN
-
03
Tracking done right
Meta Pixel and Conversions API send back who became a lead, who was qualified and who booked, so Meta finds more people like them.
Pixel · CAPI · Conversion events
-
04
Launch & optimize
Creatives and audiences are tested continuously. Budget moves to what produces appointments, not just clicks.
AI creatives · A/B tests · Weekly review
-
05
Instant follow-up
Every lead lands in your CRM with its source ad and gets an AI reply in under 5 seconds, then follow-up until it books.
GoHighLevel · Follow Up Boss · AI
Ownership
You own everything. Always.
✓
Your ad account
Campaigns run in your Meta ad account. Your budget is paid directly to Meta.
✓
Your page & pixel
Your Facebook page, Instagram and pixel data stay yours if we stop working together.
✓
Your leads
Every lead goes to your CRM. Nothing is shared or resold, ever.
✓
Your reporting
Spend, leads, cost per lead and appointments by campaign, in plain numbers.
Proof
Results from real campaigns.
Message received from a client
“Wow the AI bot gave me a new client to work with!! So it’s working… thanks for your support”
See a live seller funnel: Torry Jean Baptiste’s free home valuation, built with Meta ads and GoHighLevel.
FAQ
Facebook ads questions.
How much should I spend on Facebook ads?+
It depends on your market and goals. We set a test budget together on the strategy call, then scale what produces appointments. Your ad spend is paid directly to Meta and isn’t part of my fee.
Lead forms or landing pages?+
Both have a place. Instant forms usually bring more volume, landing pages bring more intent. I typically test both and keep what books more meetings.
Are there rules for real estate ads?+
Yes. Meta treats real estate ads as housing ads, with limits on targeting by age, gender and postal code. Campaigns are built to stay compliant while still reaching the right people.
Do you create the ads?+
Yes. Copy and creatives in French and English, tested continuously. You approve everything before it goes live.
How much does it cost?+
Ad management systems start at $500 USD, with a fixed quote after the free call.
Let's build it
Your next deal starts with a call.
In 30 minutes we map your market, your lead sources and your follow-up. You leave with a plan, whether we work together or not.